The newest additions to our Creative Hub are up and running. Two huge flat-screen TVs showcase the most recent commercials, animations, company photos, our One Team logo, and a collection of sports highlights featuring clutch performances—from Dodger All-Star Freddie Freeman’s walk-off grand slam against the Yankees to the Crimson Tide’s “Kick 6” payback with QB Jalen Milroe’s 4th-and-31 touchdown against Auburn.
There are other last-second heroics on the reel, capturing moments when teams snatched victory from the jaws of defeat. They all illustrate the truth in one of the best-known quotes about winning and losing: “It ain’t over until it’s over!” Spoken by baseball Hall of Famer Yogi Berra, it encourages playing until the last whistle blows—or, in our business, until the month-end closes at a dealership.
Nothing is more satisfying than hearing a dealer describe hitting their sales goal just seconds before reporting closed. I’ve been in dealerships when it happened, gathered around the closing desk with more excitement than sitting behind home plate. I’m also a big fan of when our dealers exceed their goals by 100 vehicles—that’s an equally great performance.
The key to both is the same: determination. That’s what creates the WIN! WIN! WIN! experience.
What do winning coaches always say on ESPN when their team comes back from 20 points down? The same things Sales Managers tell their teams:
“We believed in each other!”
“Overcoming challenges is what this team does best!”
“Until the final horn, we never stop fighting!”
Determination is the commitment to reaching your goals despite the challenges. And the driving force behind it is often the fear of failure—of losing rewards for yourself, your team, your family.
Og Mandino, author of the best-selling book The Greatest Salesman in the World, which sold over 50 million copies, said it best: “Failure will never overtake me if my determination to succeed is strong enough.”
Your success is in your hands. The secret is staying at it.