The announcement was made agency-wide in an email from Operations Specialist Emma Miller, and read:
Hey SAM!
Yesterday was a big day at Strong Automotive—we officially welcomed 10 new clients to the Strong family in a single day! 🎉 That includes 5 new full-service clients and 5 new Retain clients—all choosing Strong to power their dealership marketing. This is a huge testament to the work each of you do every day.
“A big day,” no doubt—when 10 new clients choose to trust you and the processes that truly do “power” dealership marketing—I’m good with the emoji. But the words “a huge testament to the work each of you do every day” confirm why it is no accident significant moments like this take place. It reflects many of our core values, with Play Like a Champion being high on the list.
Always a fan of Tom Brady, he played with unmatched intensity and success—winning 7 Super Bowls, MVP in 5 of them—all after being the 199th pick in the draft. It’s well worth the search to read Brady’s reflections on belief in self, hard work, mental toughness, and a never-ending pursuit of excellence.
Brady said, “You can’t go out and practice average on Wednesday, average on Thursday, okay on Friday, then expect to play well on Sunday.” My interpretation of this quote is simply: there is no magic sauce. It’s all about giving peak performance every day. This is why dealers are confident in recommending and referring Strong to a fellow dealer—they know we back up our processes with effort and efficiency.
You’ll find the words “Right Now!” in nearly all of our traditional and digital marketing efforts—we want your buyers to realize an immediate call to action. And those two words reflect the effort of every Strong employee when a client needs a big play. Brady said it best: “…I don’t care about two years ago. I don’t care about last year. The only thing I care about is this week.”
Whatever the challenge, people are buying vehicles today. You must win now—no alternative!
Here is the final line of Emma’s email:
To celebrate this amazing accomplishment, we’ll have some delicious Crumbl cookies with our popcorn this afternoon!
#ONETEAM
And the G.O.A.T. is all in on that: “I like to have fun all the time, even if I’m working.”