Certain phrases are music to the ears.
For football fans on Monday nights, the words “Are you ready for some football?” get the adrenaline going.
For big-time awards shows like the Oscars, the words “And the winner is…” precede the thrill of being recognized for excellence amongst your peers.
For Strong Automotive, when the words “We are excited to announce” appear in The Source, our company Share Point site, the excitement is surpassed only by the satisfaction.
That 5-word phrase is used preceding the name of every new client who has chosen us as their agency of record. It is a high-five thrill, a sigh of relief, and a keen appreciation for every member of the team who played a role in an arduous process – never have two presentations been totally the same.
The statement our Culture Club applied to the core value TEAM says, “We operate as one team united by purpose, aligned in action, and accountable to each other.” Translated in a get-down sense, when it is our turn to show out in front of the decision-makers, performing with confidence is a given…the work has been done, the standard is exceptional, anticipation is for the best.
While nobody wins them all, legendary Alabama Coach Bear Bryant said it best:
It is not the will to win that matters – everyone has that.
It’s the will to prepare to win that matters.
The price of victory is high but so are the rewards.”
The final TEAM comment for our company addresses the dichotomy of competition: “We win together and lose together.”
While there may be days like that, the past few months have been an incredible run of successful client presentations, and to paraphrase Dallas Cowboys’ coach Jimmy Johnson after winning the 1993 NFC Championship…I want to use this forum to say:
“How ‘bout that Strong Team!”