Respect is a value that transcends titles and roles. One day, I plan to write a book entirely dedicated to this principle. Each chapter will highlight individuals who have earned respect through their character and leadership. These are people whose actions speak louder than words and whose influence is felt across all levels of an organization.
At our company, Respect is a Core Value defined as ‘Honoring the Purpose.’ It’s not just about kindness—it’s about integrity, doing what’s right even when no one is watching. It’s a full-time commitment that recognizes contributions from every level of the company.
Recently, we had the honor of working with Jim Bernstein of the Milton Ruben Group in Augusta, GA, during his nomination for the TIME/Ally Dealer of the Year Award. Jim received the award from the GADA, and it was well-deserved.
As part of the nomination process, we interviewed employees for a video. Whether they had worked with Jim for decades or just joined the team, one theme was consistent: Jim’s embodiment of Respect.
Here are a few quotes from those interviews:
“Whatever your role is here in the dealership, he has a unique ability to engage with you on that level and bring you along.”
“It makes you work harder once you see the owner willing to put in the extra effort; it makes you stay in the fight.”
“Sometimes you have to remind yourself he’s the owner because he talks at a level that you talk to your best friends at.”
“Every time I talk to him, I take it as a treat because he takes that one-on-one time to look you directly in your eye, make that connection, and it makes me feel special.”
Respect is not reserved for special occasions—it’s a daily practice that touches clients, coworkers, vendors, and oneself. It’s a value that inspires and uplifts, and it’s certainly worthy of a book. If I were to title a chapter, I might borrow from Nike: Just Do It!