This month, our core value focus is NURTURE, and to me, it truly embodies the essence of what we do at our company. Our Culture Team defined nurture as: “We take care of our people and our clients. We grow trust, loyalty, and results by showing up consistently, building relationships, and creating value every day.” This philosophy is not just a statement—it’s a way of life for us.
Reflecting on our journey, I think back to Ross Downing Chevrolet, the very first client Mike and I signed. That memory prompted the mindset of a farmer. You begin by preparing the soil, planting the seed, watering it, and fertilizing it. From that effort, something magical and special grows from seemingly nothing. This is the same nurturing process we apply to our relationships with clients and our team.
Nurturing is not about instant results. While we have the tools and technology to generate traffic quickly, the real magic lies in the consistency and care we provide daily. It’s this steady, full-time effort that builds confidence and sets us apart. Just like farming, we nurture through the good times—when the sun shines and the rain balances out—and through adversity. Ross Downing in Louisiana has weathered storms like Francine, Isaac, and Katrina, as well as industry challenges like inventory shortages. Yet, through it all, something truly special has grown.
Nurture is a team value. It’s about caring for our people, as well as the men and women of the dealerships we support. When you take care of the team, they take care of everything else, including the client. Growing is a full-time job, and nurturing is the heart of that growth. Let’s continue to plant, water, and grow—together.