Life is full of highs and lows, and it’s during the toughest times that our core value of Nurture truly shines.
At our last monthly agency kickoff meeting, I shared a moment that brought this value into sharp focus. Reflecting on our journey with Nate Lytle, one of our earliest team members, I shared the printouts I still keep showing the months when our company wasn’t profitable. Thankfully, those months were few—but they were formative. They reminded us that the true measure of an organization is how it navigates adversity.
Our clients experience similar fluctuations—great months followed by tough ones. What sets us apart is our unwavering commitment to nurturing through both. We celebrate wins and dig deep during setbacks, always striving to keep our clients on track. Just like them, we all have good and bad days.
Nurture also means consistency. I have often spoken about Nick Saban, the legendary football coach. Watching him on the sidelines, you’d see him clapping and encouraging his players—even after an interception or a fumble. His support never wavered during mistakes. But when his team was comfortably ahead and made a mental error, that’s when he’d show frustration. Why? Because he demanded excellence, not just when it was easy, but especially when it was tempting to coast.
That’s nurturing leadership—motivating through failure and holding high standards through success. Charlie Munger, Warren Buffett’s quiet partner, once said, ‘Sometimes the tide is with us, and sometimes against. But we keep swimming either way.’
Consistency creates confidence. That’s the essence of Nurture