Tuesday was a Green-Letter Day for our company (we don’t do red), marking a major shift in how advertising investments are made and measured.
We proudly announced the relaunch of our Media Department in the new year as Modern View: The Smarter Way to Connect Broadcast & Streaming. This milestone reflects our core value Grow — staying curious, asking questions, and always learning.
What our team achieved — with contributions from every department — is extraordinary. Like climbing Mt. Everest, the path wasn’t always straight, but the goal was clear: Up, always!
Modern View unifies broadcast TV and streaming to match how today’s car shoppers consume content. By integrating platforms like Hulu, Disney+, and ESPN with traditional TV, dealers gain consistent, targeted reach across all screens. Campaigns are tailored to dealer goals, media schedules are synchronized, and Strong’s proprietary Retain platform enables smarter audience targeting. Direct partnerships with premium networks ensure top-tier ad placements, boosting ROI and market saturation.
This isn’t just a new program — it’s a breakthrough. It’s not just about impressions anymore; it’s about accountability and measurable impact. Our team’s relentless pursuit of clarity and innovation made this possible.
We’ve raised the bar, but there’s always another mountain. To grow, you must embrace change, challenge yourself, and never settle.