“Your Attention, please!”
When we gathered in the office lobby to kick off the New Year, the tone was different—no music, no fanfare—just an ultimate truth: Messaging Matters. These two words will define how we grow forward in 2026, and here’s why.
We’re in the communications business. Every day, we conceptualize, build, and deliver a product that doesn’t sit on a shelf—it creates traffic. That’s the genesis of everything we do, both as a business partner and a corporate team. Every dollar we invest for our clients must generate a return, and that only happens when our message is clear and compelling.
Our product is born from ideas and transformed into stories—every spot, graphic, media buy, and word matters. Precision in budgeting and billing matters. Why? Because you can’t drive traffic without a great message. Messaging Matters.
For 16 years, we’ve averaged 15% annual growth. That doesn’t happen without a shared vision and belief in the standard we’ve set. The message we send to clients—and to ourselves—is as important as the work we perform. Words shape everything. Some words are never forgotten. That’s why Messaging Matters.
This theme ties directly to our six core values:
- SELF – Confidence and attention to detail send a message about you.
- TEAM – Showing up with focus and passion reflects your commitment.
- RESPECT – How you approach each task communicates respect.
- OPTIMIZE – Leaning into innovation, and AI accelerates progress.
- NURTURE – Are we seen as the most trusted partner for our dealers?
- GROW – Growth happens when we teach, learn, and lead together.
Every action sends a message. In our 49th year, we will embrace this theme with a renewed spirit that drives us from Zero to Understood—internally and externally. Because in everything we do, Messaging Matters.