MESSAGING MATTERS…Touch ‘Em All, Everyday!

by | Mar 2, 2026 | Thoughts from the Week

At our monthly kick-off meeting, I shared a message that matters just as much to our clients as it does to our team.  It was from baseball Hall of Famer Babe Ruth who said, ‘Yesterday’s home runs don’t win today’s game.’ In our world—especially with March marking the start of the automotive Selling Season—that truth hits even harder. Yesterday’s results don’t move today’s needle.

Baseball makes it simple: every at‑bat stands on its own. Some swings connect; some don’t. Babe hit 714 home runs, yet he struck out 1330 times. What matters is stepping back in with intention and clarity.

Nick Saban puts it in the terms I believe in: ‘Be where your feet are.’ As we get busier, as traffic grows, and opportunities pick up this month, being fully present is how you create momentum that lasts. Focus on what’s in front of you, not the pitch you missed yesterday or the one you’re hoping for tomorrow.

What encourages me most is when people—inside our agency and across the dealerships we serve—keep showing up ready. Prepared, committed, engaged. Our clients see it. Your customers feel it. Those are real wins, and they build trust.

Wherever you work, whatever role you play, one truth applies: you own your at-bat. See what’s important, take your swing, and crush it. Every day gives you another shot to touch ’em all…and nothing says job well done like ‘It’s a Home Run!’

 

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