Sometimes, Driving Innovation takes the most basic form.
Earlier this week, I was asked how dealers could respond to the tariff, especially the uncertain consumer response. One answer was to go with Employee Pricing. So, when Ford and Chrysler launched their national programs, I found myself looking for a way to hammer home their announcements.
The best tool that came to mind was a tried-and-true direct mail piece tied to Employee Pricing. After scouring through a cabinet, I found it in a company sales manual called “The Book of Answers”—from 2013—and the message was perfect. The quest gave me pause to think: sometimes, even in the truest sense of Driving Innovation, you have got to get back to basics.
Even more relevant to the back-to-basics mindset, this week we had our entire sales team here in the office for product training, team training, motivational training—just getting back on track in a few key areas.
Driving Innovation doesn’t always mean technology, Artificial Intelligence, the new world order, or a new order to achieve success. It also requires reinventing, reinvigorating, and recharging yourself based on the things you’ve always done well and making them new again. Like going through my cabinet and finding “The Big Book of Answers”—from 2013.
The test of time is a telling standard.