OPTIMIZE…A Tribute to Embrace

by | Sep 11, 2025 | Thoughts from the Week

Today, under Birmingham’s clear blue skies—just like that morning 24 years ago—we pause to remember 9/11 and honor the lives lost.

This week, we also celebrate the life of Mike Molstead, a good friend of our agency, who passed away on Monday after a 24-year battle with cancer.

At 23, Mike began managing his first dealership in Waterloo, Iowa. A knee injury redirected him from a potential pro football career to the automotive world. In 1995, alongside his wife Paula, he opened his own store in Charles City, Iowa. Mike Molstead Motors grew to include Chevrolet, GMC, Ford, Chrysler, Jeep, Dodge, and RAM. His children now continue the legacy.

What stands out to me is how Mike exemplified our core value: Optimize—using each day to improve life for others, even when you have your own obstacles to overcome.

Diagnosed with stage 4 lung cancer in 2001, Mike lived fully for 24 years despite numerous surgeries and treatments. His journey was chronicled in Paula’s blog “Eat Pray Breathe,” a testament to resilience.

Mike gave generously during his battle —coaching youth sports, donating thousands of dollars to schools, and helping build a gymnasium. He was active in the Lions Club, Chamber of Commerce, and more. He never let cancer define him, tattooing Jim Valvano’s challenging words on his forearm: ‘Don’t Give Up, Don’t Ever Give Up.’

Named Iowa’s TIME Dealer of the Year in 2021, Mike said, ‘I intend to live with hope and love, putting faith over fear and running full force until the sand runs out.’

Let us live with that same intent. But even more fitting are Paula’s words from her blog titled ‘Hospice’ this past August:
“Mike’s favorite Bible verse is Galatians 6:9 “And let us not grow weary of doing good, for in due season, we will reap, if we do not give up.” This verse is perfect for Mike, because he has always tried to do good and to help other people.”

God Bless Mike, his family, and many friends.

 

 

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