One of the phrases we use to describe our core value, Optimize, reads, “constantly find ways to improve how we work and what we deliver.” Complementary to that is the phrase, “Use each day as a chance to make our product better.” These words have taken on new meaning for me recently.
Without any external pressure, I made a simple yet powerful change: rising 30 minutes earlier each day. This small shift—just 2% of the day—has brought clarity and purpose. My morning now begins with Bible study, grounding me in faith and sending a positive tone. I also take time to review emails and reflect on the previous day’s time-blocking notes, reprioritizing what matters most.
The biggest benefit of this practice is prioritizing—time with God, time reviewing, and time preparing for the day ahead. All in just 30 minutes, it’s proven to be a real blessing. In a world filled with noise and negativity, this sunrise exercise simplifies complexity and helps me attack the day with confidence.
Great athletes often say that during exceptional performances, everything slows down. While I’m not becoming bigger, stronger, or faster in these moments, I am starting my day with intention and clarity. This practice helps me feel better about myself and sets the tone for a well-utilized day—all 1440 minutes of it.
I measure exceptional people by a standard I call the 2%ers. Ironically, 30 minutes of 1440? You got it, 2%. And that 2% is making all the difference.